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While ceramics remained an important part of the business, food, drink and hospitality were becoming an increasingly significant part of its future.","Taking hospitality beyond Gorey","image-right",{"_id":472,"altText":473,"contentType":66,"focalPoint":474,"height":341,"posterStorageKey":10,"posterUrl":10,"storageKey":475,"url":10,"width":476},"eb6f3f1b-47c6-4e15-b8cb-5874272715b4","An image of a Jersey Pottery Cafe branded coffee cup, circa 2015",{"x":68,"y":68},"jpr/2026/10/1950509c-37cb-4701-99c3-3542f9c20f3d.jpg",5120,{"_key":478,"_type":452,"background":453,"body":479,"buttons":10,"eyebrow":10,"heading":480,"headingMode":456,"layout":457,"logoAsset":10,"media":481},"7300a38f39eb","In 2008, the business expanded to St Brelade’s Bay, taking over the Board Walk Café and transforming it into Oyster Box. Jersey Crab Shack also became part of the coastal offering, introducing a more relaxed style of seaside dining. The Gorey factory and restaurant closed in 2010, bringing an end to Jersey Pottery’s original home. Headquarters moved to St Helier, but the business continued to build on its Jersey roots.","A new home by the sea",{"_id":482,"altText":483,"contentType":66,"focalPoint":484,"height":485,"posterStorageKey":10,"posterUrl":10,"storageKey":486,"url":10,"width":485},"c5275c8b-b799-4d93-93b8-9619551a6a8b","The old Jersey Crab Shack interior, circa 2008",{"x":68,"y":68},2000,"jpr/2026/09/237bcac4-6b11-4f2d-b2f0-66ccab780ac3.jpg",{"_key":488,"_type":452,"background":467,"body":489,"buttons":10,"eyebrow":10,"heading":490,"headingMode":456,"layout":470,"logoAsset":10,"media":491},"01e596c49120","In 2012, 8 Beresford Street became home to Banjo, combining a restaurant, cocktail bar and boutique hotel in a restored Victorian building. Jersey Crab Shack also expanded to Gorey and St Helier, while the former Jersey Pottery cafés evolved into Café Ubé. The business was becoming a collection of distinct hospitality experiences, each with its own character but connected by a shared heritage.","New venues, new experiences",{"_id":492,"altText":493,"contentType":66,"focalPoint":494,"height":495,"posterStorageKey":10,"posterUrl":10,"storageKey":496,"url":10,"width":497},"4dba0efa-2a66-4a25-8a68-d05a281b347e","Guests enjoy the Banjo restaurant, circa 2014",{"x":68,"y":68},3229,"jpr/2026/10/7eb39736-ff31-4443-bd0a-de8203dcc9a4.jpg",4306,{"_key":499,"_type":452,"background":453,"body":500,"buttons":501,"eyebrow":10,"heading":510,"headingMode":456,"layout":457,"logoAsset":10,"media":511},"80deeef29aef","As the Island and the wider hospitality industry changed, JP Restaurants entered a new era of transformation.",[502,507],{"_key":503,"clientAction":10,"isAction":174,"label":504,"media":10,"openInNewTab":174,"targetSlug":505,"targetTitle":506,"targetType":20,"url":10},"06e7878d1586","Read the next part of our journey","about-us/heritage/new-direction","A New Direction",{"_key":508,"clientAction":10,"isAction":174,"label":509,"media":10,"openInNewTab":174,"targetSlug":381,"targetTitle":380,"targetType":20,"url":10},"9be40e78234d","Back to heritage page","The story continues",{"_id":512,"altText":513,"contentType":66,"focalPoint":514,"height":515,"posterStorageKey":10,"posterUrl":10,"storageKey":516,"url":10,"width":517},"02756fab-fb3c-4b8a-b543-c8f1076ba66f","Guests enjoy the terrace at Crab Shack West, circa 2013",{"x":68,"y":68},3652,"jpr/2026/10/5c8b4d6b-b5c6-4136-8731-131260c17241.jpg",4870,{"body":10,"heading":449,"media":519,"overlayOpacity":344,"subheading":521},{"_id":512,"altText":513,"contentType":66,"focalPoint":520,"height":515,"posterStorageKey":10,"posterUrl":10,"storageKey":516,"url":10,"width":517},{"x":68,"y":68},"Growing across the Island",{"description":523,"noIndex":174,"ogImage":524,"title":529},"Discover how JP Restaurants grew beyond its Jersey Pottery roots in Gorey, expanding into cafés, restaurants, beachside dining and new ventures.",{"_id":525,"altText":526,"contentType":66,"focalPoint":527,"height":485,"posterStorageKey":10,"posterUrl":10,"storageKey":528,"url":10,"width":485},"b0d026d3-5031-4d53-ad2a-0414fce41af3","St Brelade restaurants, circa 2012",{"x":68,"y":68},"jpr/2026/09/24e18d73-e158-4d3f-b03d-9e4c467880e0.jpg","Beyond Gorey | JP Restaurants - Heritage",{"_type":22,"current":531},"about-us/heritage/beyond-gorey","Beyond Gorey",1792685033376]