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In 1954, Clive and Jessie Jones bought Jersey Pottery for £5,500, taking a chance on a business they believed had potential.","A new family at the reigns","image-right",{"_id":472,"altText":473,"contentType":75,"focalPoint":474,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":475,"url":10,"width":464},"a22abcac-f043-4839-bb7e-00e150d09bca","A refined high resolution version of an image of the original 1950s Jersey Pottery building",{"x":68,"y":68},"jpr/2026/10/96f8a65a-c195-40d9-8dd0-68aa25af40f2.png",{"_key":477,"_type":452,"background":453,"body":478,"buttons":10,"eyebrow":10,"heading":479,"headingMode":456,"layout":457,"logoAsset":10,"media":480},"d74edb00ee5c","Rather than keeping the manufacturing process behind closed doors, the family took the unusual step of inviting visitors into the working factory. Tourists could watch the pottery being made, from shaping and decorating to glazing and firing, before browsing the finished pieces. The idea transformed the visitor experience with Jersey Pottery becoming a destination in its own right.","Opening the doors",{"_id":481,"altText":482,"contentType":75,"focalPoint":483,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":484,"url":10,"width":464},"14e880e6-1caa-4f74-a46e-81d08b818566","A refined high resolution version of an original 1950s image of children watching ceramic production at Jersey Pottery",{"x":68,"y":68},"jpr/2026/10/afc9dd07-1c2f-4456-988a-1d1d3ac70563.png",{"_key":486,"_type":452,"background":467,"body":487,"buttons":10,"eyebrow":10,"heading":488,"headingMode":456,"layout":470,"logoAsset":10,"media":489},"6d1fe3ac3cc7","As the business recovered, new designs and products were introduced to appeal to changing tastes. Plans for the site also grew. In the early 1960s, Jessie helped create the gardens, giving visitors another reason to linger. That same period saw the opening of a small coffee bar, planting the seeds of the hospitality business that would eventually become JP Restaurants.","Growing beyond the factory",{"_id":490,"altText":491,"contentType":75,"focalPoint":492,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":493,"url":10,"width":464},"ba631fc9-a111-4fec-87a3-4b4db9e11b90","A refined high resolution version of an original 1960 image of the gardens at Jersey Pottery",{"x":68,"y":68},"jpr/2026/10/a15db263-7001-4b5b-adb2-295943fe4da4.png",{"_key":495,"_type":452,"background":453,"body":496,"buttons":497,"eyebrow":10,"heading":506,"headingMode":456,"layout":457,"logoAsset":10,"media":507},"927d8ca3f35b","The combination of pottery, gardens and hospitality helped turn Jersey Pottery into one of the Island’s best-known visitor attractions.",[498,503],{"_key":499,"clientAction":10,"isAction":174,"label":500,"media":10,"openInNewTab":174,"targetSlug":501,"targetTitle":502,"targetType":20,"url":10},"7666eccbce38","Read the next part of our journey","about-us/heritage/pottery-boom","The Pottery Boom",{"_key":504,"clientAction":10,"isAction":174,"label":505,"media":10,"openInNewTab":174,"targetSlug":381,"targetTitle":380,"targetType":20,"url":10},"807a4a0e96fc","Back to heritage page","The story continues",{"_id":508,"altText":509,"contentType":75,"focalPoint":510,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":511,"url":10,"width":464},"ab8c9526-8aaf-4ea0-b64c-9065393244f0","A refined high resolution version of an original 1940s image of production at Jersey Pottery",{"x":68,"y":68},"jpr/2026/10/16290f04-d37b-4eaa-b386-a0822131fe2f.png",{"body":10,"heading":449,"media":513,"overlayOpacity":344,"subheading":448},{"_id":508,"altText":509,"contentType":75,"focalPoint":514,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":511,"url":10,"width":464},{"x":68,"y":68},{"description":516,"noIndex":174,"ogImage":517,"title":519},"Discover the origins of JP Restaurants and the story of Jersey Pottery, from its beginnings in 1946 to the foundations of our hospitality business.",{"_id":481,"altText":482,"contentType":75,"focalPoint":518,"height":462,"posterStorageKey":10,"posterUrl":10,"storageKey":484,"url":10,"width":464},{"x":68,"y":68},"The Pottery Years | JP Restaurants - Heritage",{"_type":22,"current":521},"about-us/heritage/pottery-years",1792685035078]