By the 1980s and 1990s, Jersey Pottery had grown into a substantial family business. Alongside ceramics, the restaurant had developed its own reputation, with expanded dining facilities, dedicated kitchens and a growing demand for private functions and catering. The next generation of the Jones family helped shape this evolution, including Robert, who developed the restaurant and catering operation, and is today a co-owner and Managing Director of the business.
During the 1990s, the catering operation began reaching beyond the original site, with outside catering and new cafés bringing the Jersey Pottery name to more parts of the Island. The focus was gradually shifting. While ceramics remained an important part of the business, food, drink and hospitality were becoming an increasingly significant part of its future.
In 2008, the business expanded to St Brelade’s Bay, taking over the Board Walk Café and transforming it into Oyster Box. Jersey Crab Shack also became part of the coastal offering, introducing a more relaxed style of seaside dining. The Gorey factory and restaurant closed in 2010, bringing an end to Jersey Pottery’s original home. Headquarters moved to St Helier, but the business continued to build on its Jersey roots.
In 2012, 8 Beresford Street became home to Banjo, combining a restaurant, cocktail bar and boutique hotel in a restored Victorian building. Jersey Crab Shack also expanded to Gorey and St Helier, while the former Jersey Pottery cafés evolved into Café Ubé. The business was becoming a collection of distinct hospitality experiences, each with its own character but connected by a shared heritage.
As the Island and the wider hospitality industry changed, JP Restaurants entered a new era of transformation.
